Get My Free Reach Audit
CTV · STREAMING · CROSS-SCREEN REACH
Older doesn’t mean offline.
Your customer isn’t stuck on cable. She’s on her phone before breakfast, half-watching the news over coffee, learning something new on YouTube at lunch, and scrolling in bed after dinner. Same story you’ve always told her, it just needs to reach her on more than one screen.
You’re not imagining it
Linear TV isn’t what it used to be. Neither is your audience.
Fewer people are watching live, scheduled TV every year, and the ones who still are skew older than the audience that made your brand successful in the first place. That’s not a reflection of your product. It’s a reflection of who’s left holding the remote.
61%
of people over 50 now rely on online streaming for TV content.
83%
of U.S. households now have access to streaming / CTV
36%
of Americans say they subscribe to cable or satellite TV at home
"83% of U.S. adults use streaming services, far fewer subscribe to cable or satellite TV" (www.pewresearch.org)
A day in the life of your “older demo”
She’s 58. Here’s everywhere she showed up today, before your ad ever had a chance.
6:15 AM
Wakes up. First move: phone. Weather, a text to her son.
6:45 AM
Coffee. News plays in the background — she’s half-watching, half-scrolling.
8:00 AM
Commute. A podcast or news app fills the drive.
12:30 PM
Lunch break. Watches a YouTube video on fixing a leaky faucet.
6:00 PM
Dinner. The TV’s on, but so is her phone — texting, checking email.
9:00 PM
Before bed. Back on the phone. News, maybe some shopping.
She was in front of a screen almost all day. Almost none of it was linear TV.
It’s not your product. It’s your coverage.
Same Story, Different Screens.
The customers who used to find you on broadcast TV are still out there. Many of them just changed how they watch.
Attention used to be focused on 'the big screen', but now that same attention is much more divided. Streaming instead of scheduling, scrolling instead of sitting through a commercial break. If your media plan hasn’t followed them, your results will keep sliding, no matter how good the creative is.
Your Linear Reach
Your Actual Audience
The gap = audience your current plan can’t see.
The pie got bigger. It also got sliced more ways.
Attention didn't shrink. It multiplied.
People aren't watching less than they used to, they're watching more. The average adult now spends over 13 hours a day with media, more than ever before.
But almost none of that growth is landing on the screen a linear buy reaches. Traditional TV is one stop in a much longer day. Streaming, YouTube, and social make up the rest.
How we approach it
Diagnose. Design. Deploy & Learn.
We don’t start by telling you to abandon what’s worked. We start by finding out exactly where your current plan is leaking reach — then build out from there.
01
Diagnose
A full read on your current media mix: where linear is still earning its keep, and where it’s quietly losing you audience.
02
Design
Creative and channel strategy built to extend your existing story across CTV, streaming, and social.
03
Deploy & Learn
Launch, measure, and optimize with real performance data across every screen, not just the one you started with.
How we DO it
Creative Built for Every Screen She's On
Same audience, same story, optimized for every platform and deployed everywhere the day actually happens.
Social
We build and manage campaigns across Meta, TikTok, LinkedIn, Pinterest, and beyond, with platform-native creative designed to stop the scroll and drive action.
Search
We manage search campaigns from keyword strategy and bid management to ad copy and landing page alignment, built to earn the click and convert it.
CTV
From media placement across premium streaming and linear TV inventory, and production of spots built for the screen, the audience, and the moment.
Programmatic
Precision targeting across millions of sites, apps, and devices, with the creative to match. We manage the media buy and produce every asset that runs inside it.
Audio
We develop audio creative that resonates, then place it across streaming platforms, podcasts, and digital radio to reach listeners wherever they are.
Linear Alone vs.
Linear + Everywhere Else
What you get
Linear TV Only
Linear + CTV + Social / Search
Audience reached
Broadcast viewers only
Broadcast + streaming + digital-native audiences
Measurability
Limited / delayed
Real-time, channel-by-channel
Skews toward
Older, appointment viewers
Full-funnel, cross-generational
Optimization
Set-and-forget
Continuously tested and refined
Have real client results — even directional lift numbers? This is the section to drop them in as a case-study callout.
Straight answers
The Questions we Hear Most
Do I have to stop running TV ads?
Will this still reach my core, long-time customer?
How long until we see results?
We tried digital before and it didn’t work.
Your story’s still good. Let’s put it where people are actually watching.
Get a free reach audit and see exactly how much of your audience your current media plan is missing.